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Vrateez
Tradition Meets Innovation

About Vrateez

A symphony of taste and wellness — where ancient Vedic wisdom meets modern nutritional science.

Bhagavad Gita — Chapter 17, Verse 8

"आयुः सत्त्वबलारोग्यसुखप्रीतिविवर्धनाः।
रस्याः स्निग्धाः स्थिरा हृद्या आहाराः सात्त्विकप्रियाः॥"

"Foods that promote longevity, vitality, strength, health, happiness, and satisfaction — wholesome, nourishing, pure, and pleasing to the heart."

Our Story

Born Out of
Responsibility

In today's busy life, one question keeps coming up — where can we find food that is healthy, pure, and ready to eat instantly? Finding snacks that are both nutritious and convenient often feels like a difficult balance.

Enter Vrateez — whether you are rushing for a meeting, catching a flight at dawn, packing a mindful lunch for your child, or seeking a quick spark of energy between college hours, Vrateez walks beside you.

Each ingredient is chosen carefully for its health benefits. The principles of food biotechnology, probiotics, and Vedic knowledge — focused on health, longevity, and healing — guide every product.

Years of studies, countless trials, and a deep respect for tradition have built Vrateez into a household name among thousands of happy, satisfied customers.

Good News

All Vrateez items are
Vrat Friendly ✓

Fasting in Indian tradition is not just about avoiding food — it is about cleansing the body, calming the mind, and honoring a deeper connection with what we consume. Yet, the modern food market had failed to respect this sentiment.

This gap sparked the foundation of Vrateez Foods Pvt. Ltd. — a brand born not just out of opportunity, but out of responsibility. We set out to create food that is pure in ingredients, honest in preparation, and nourishing in every sense.

Pure
Honest
Nourishing
Our Mission

Clean, Pure & Accessible
for Every Household

To provide pure, clean-label, and millet-based food products that are scientifically designed to support health, while respecting traditional dietary practices. We aim to make nutritious, fasting-compliant, and convenient food accessible to every household without compromising on quality, taste, or trust.

Our Vision

A Holistic Food Ecosystem
for India & Beyond

  • 1Promotes millet consumption and sustainable agriculture
  • 2Supports farmer livelihoods through value addition
  • 3Leads innovation in functional and preventive nutrition
  • 4Expands globally as a symbol of clean Indian nutrition

"Our long-term goal is to create a category where food is not just consumed — but trusted, understood, and valued."

— Vrateez Foods

Why Choose Vrateez

We Don't Just Make Food —
We Restore Trust

🕉️

100% Fasting-Compliant

Every product is fully vrat-friendly — made with ingredients that honor fasting traditions.

🌾

Power of Millets

Gluten-free, ancient grains like amaranth and barnyard millet at the heart of every product.

🏷️

Clean-Label Ingredients

Nothing hidden. Every ingredient listed clearly — no chemicals, no fillers.

🔬

Science-Backed

Formulations rooted in food biotechnology, probiotics research, and Vedic nutritional principles.

🌿

Gut & Wellness Support

High-fiber, probiotic-aligned formulas designed to support digestion and long-term health.

Healthy Convenience

Nutritious, ready-to-eat food that fits every moment — meetings, travel, family.

🏭

In-House Manufacturing

Complete quality control from sourcing to packaging — every batch made by us.

Tradition Meets Innovation

Ancient Vedic wisdom meets modern nutritional science in every bite.

🚫

No Palm Oil

We use only clean, wholesome fats — never palm oil.

🌱

No Onion, No Garlic

Sattvic, pure ingredients that respect traditional and dietary preferences.

Meet the Founders

The Hearts & Minds
Behind Vrateez

Where scientific rigour meets personal conviction — building a brand you can truly trust.

SJ

Dr. Shikha Jain

Co-Founder & Chief Scientist

Ph.D. and Postdoctoral in Biotechnology from University of Calgary, Canada. Over a decade of experience in natural product microbiology and applied biosciences.

Spiritually inclined and personally committed to purity in food, Dr. Shikha's journey as a mother — seeking clean, nutritious snacks for her daughter — sparked Vrateez. Recognizing the gap between health claims and actual nutritional integrity, she combined scientific expertise with personal conviction to create truly clean-label, millet-based foods.

Areas of Expertise

Gluten-free formulationsNatural product developmentGut health optimizationFood microbiology
DK

Diksha Kumari

Co-Founder & Business Lead

Environmental scientist by degree and business strategist by passion. Focused on brand development, operations, and deep consumer understanding.

Diksha identified a gap the market kept ignoring — products were either convenient or healthy, rarely both. This insight became the driving force behind a brand that delivers nutrition without compromise. She translates research-backed products into market-ready solutions that resonate with today's health-conscious consumers.

Areas of Expertise

Product positioningMarket strategyBrand developmentConsumer engagement

"Food should nourish the body, respect our values, and be something we can trust every day."

— Dr. Shikha Jain & Diksha Kumari

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